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Executive Guidebook-Business Planning التخطيط الائمال
By: Forsyth, Patrick

Language: Arabic


Translated to the Arabic, 'Business Planning'. covers key areas of business planning, from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler.

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Product Details
By:Forsyth, Patrick
Pages: 190 pp
Publisher:Dar al-Kitab al-Arabi, Beirut, 2009 Arabic Edition c.2002
Dimensions:14 x 21 cm
Topic:Business - Management

Executive Guidebook-Business Planning التخطيط الائمال

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