From English Edition:
What can a crowded bar teach us about effective PowerPoint presentations?
What does binge-watching reveal about forming deep, lasting memories?
Why is tihs setnecne so esay to raed - and waht deos it tlel us abuot thkining?
In this exciting new book, Dr. Jared Cooney Horvath breaks fresh ground on the vital topic of influence. By combining cutting-edge brain research with proven behavioral science, Dr. Horvath outlines 12 scientific principles of how to impart knowledge in a way that truly sticks with and impacts others.

For leaders sick of repeating themselves to clients and colleagues, for coaches tired of drilling athletes without seeing meaningful improvement, for teachers fed up with pouring their hearts into lessons only to see no lasting impact ... it's time to stop talking and start influencing!