Translated to Arabic, 'Simplicity Marketing: End Brand Complexity, Clutter, and Confusion' by Steven M. Cristol and Peter M. Sealey. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.